Building the Legacy
A Unified Campaign for Cultural Infrastructure & Community Programming — encompassing the Bronzeville Renaissance Project Building Campaign, the African American Museum of the Performing Arts (AAMPA), and the Lillian Marcie Center.
Executive Summary
The Bronzeville Renaissance Project has been awarded state funding to construct a permanent cultural building anchoring the historic Bronzeville neighborhood — a milestone marking a new chapter for Black arts and history in Chicago.
One Unified Campaign
BRP is the anchor. AAMPA and Lillian Marcie programming are visible proof the campaign is already delivering — not separate initiatives.
Compliance & Fundraising Asset
State funding requires demonstrated public benefit during construction. A steady drumbeat of programming satisfies compliance and strengthens fundraising simultaneously.
12-Month Integrated Plan
Digital transformation, branding, event programming, and impact reporting — unified under one narrative: everything is happening because Bronzeville is being built.
Total Campaign Investment: $115,500
Strategic Objectives
Position BRP as the Driving Force
Ensure all public messaging and funder-facing reporting connects AAMPA and Lillian Marcie activity back to the BRP building campaign.
Unified Digital Presence
Launch a cohesive website, branding, and social strategy across all three properties, plus e-commerce and donation systems to diversify revenue.
Demonstrate Continuous Public Benefit
Host and promote community programming throughout construction to satisfy funder compliance expectations and build toward a sustainable post-construction funding model.
Document & Archive Cultural History
Research and digital storytelling that reinforces the campaign's long-term significance through grants, corporate sponsorship, and public contributions.
Strategic Approach & Methodology
This proposal represents more than standard execution. What follows is the product of a strategic planning and design-thinking process that audited each entity's infrastructure, aligned digital systems to funder compliance requirements, and built a framework designed to outlast any single campaign cycle. Mediacovenant approaches this engagement as institutional strategy.
Strategic Discovery & Stakeholder Alignment
Across three legally distinct entities, each with its own governance, bank accounts, and fiscal year — synthesized into one coherent campaign strategy.
Compliance-First Infrastructure Design
State and grant reporting requirements were translated into system architecture (CRM structure, analytics, audit trails) before a single deliverable was built — not layered on afterward.
Design Thinking for Donor & Community Experience
From the Founding Patron giving journey to the BRP momentum narrative — treating audience experience as a designed system, not just visual output.
Cross-Entity Information Architecture
Unifying three separate financial and CRM systems (AAMPA, Lillian Marcie, BRP) into a single public-facing narrative without compromising each entity's financial independence.
Proven-Metrics Framework
Every reporting and analytics deliverable is built to produce metrics that are funder-credible and reusable in state compliance documentation — not vanity reporting.
This strategic layer underpins every line item in the budget. The budget reflects execution of a plan that was designed, not assumed.
State Funding Compliance & Community Impact
Capital awards of this kind require recipients to demonstrate ongoing public benefit while construction is underway — not simply at ribbon-cutting. This plan gives the Board a clear, reportable record of that impact as it happens.
AAMPA Programming
Masterclasses, Community Engagements, and Silhouettes/Griot Lab programming serve as documented public engagement tied directly to the BRP campaign.
Lillian Marcie Activations
Performance and speaker programming — including the Summerfest activation — demonstrates active cultural use of the campaign's momentum in real time.
Monthly Digital Reporting
Attendance, engagement, and reach data delivered monthly — ready-made documentation repurposed directly into state impact reports.
Campaign Investment — Budget by Function
Organized by campaign function so every dollar is legible as an investment in BRP momentum. Note: the original three-entity draft listed subtotals of $42,000 / $38,000 / $40,000 ($120,000 total). Re-adding the underlying line items produced $40,000 / $35,500 / $40,000 ($115,500 total) — the figures below reflect the corrected, verified line-item sums.
Payment schedule: 40% deposit due upon signing — $46,200 · 30% due at Phase 2 milestone (Digital Development complete) — $34,650 · 30% due at Phase 4 milestone (Sustainability & Compliance Reporting delivered) — $34,650.
Alternative — 6-Month Installment Option: $115,500 billed in six equal monthly installments of $19,250, due on the same date each month beginning at signing.
Programming Calendar — 2026–2027 Season
Each activation below is framed publicly as part of the Bronzeville Renaissance Project's momentum — programming that exists because the building campaign exists. Mediacovenant is poised to support all activations listed with marketing, digital, and campaign execution.
Lillian Marcie SummerFest is intentionally excluded from this calendar and campaign — it is being scoped, invoiced, and managed as a separate engagement.
Project Timeline & Monthly Retainer
Generic 12-month phasing shown below; re-anchor to actual construction milestones once BRP's building schedule is confirmed.
Digital Operations Support — Block-of-Hours Packages
Post-launch maintenance and ongoing support are structured as purchased blocks of hours rather than a fixed monthly retainer — hours are drawn down as work is completed and additional blocks can be purchased at any time.
Block hours cover:
- Website maintenance, security/plugin updates, and minor content edits across BRP, AAMPA, and Lillian Marcie
- Performance reporting — traffic, donations/ecommerce, and engagement — formatted for direct use in state impact reporting
- GHL CRM and automation upkeep (tagging, workflows, list hygiene)
- Social media content calendar, scheduling, and community management
- Ad hoc design requests (flyers, social graphics, email headers)
Billing: block purchased upfront; hours drawn down as work is completed and do not expire. A new block may be purchased at any time. Work beyond available hours pauses until a new block is purchased. Note: CRM platform subscription costs ($365/year per entity account, three accounts required) are billed directly to the client by GoHighLevel and are not included in Mediacovenant's fees.
Bonus Deliverable: Annual L.A.B. Impact Reports
Each Annual Report will consolidate a full year of programmatic, digital, and fundraising activity into a single, board- and funder-ready document — giving each entity, for the first time, a formal record of its own impact.
Programmatic Impact Summary
Events held, attendance, and community reach across the year's activations.
Digital Growth Metrics
Website traffic, ecommerce/donation performance, and audience growth across all three properties.
Fundraising & Sponsorship Summary
Confirmed sponsors, donor tiers, and campaign performance.
Compliance Documentation
A consolidated record suitable for state and grant reporting, drawing directly from the audit trail and analytics infrastructure.
Designed to Each Entity's Identity
Not a generic template — branded for use with boards, funders, and major donors.
Delivered annually, timed to each entity's fiscal year (BRP and Lillian Marcie: January–December; AAMPA: per its own fiscal calendar).
Cost Comparison & Next Steps
Industry Cost Comparison
Next Steps
Executive Approval
Approve the unified BRP campaign framing and budget.
Sign & Deposit
Execute agreement and pay initial deposit to begin Summerfest production (6-week timeline) and Phased deliverables.
Launch Outreach
Begin campaign-wide funding & sponsorship outreach under the BRP-first narrative.
Activate
Initiate digital development, program activations, and the monthly operations retainer.
Ready to Build the Legacy?
This is more than a building project; it's an opportunity to revitalize Bronzeville, amplify its rich cultural narrative, and inspire future generations. Our integrated approach ensures every step forward strengthens the campaign's momentum and impact.
Let's transform this vision into reality. Reach out today to begin this transformative engagement.
Bronzeville Renaissance Project